Erie Town Center Four Corners Brand Identity

Erie Town Center Four Corners is an integral part of the larger Town Center development, which will create a new geographic center in the Town of Erie and deliver an exciting new destination to the greater community. In addition to providing planning and landscape architecture services, our team developed Erie Town Center Four Corners’ brand identity to begin establishing a place image and give the direction and identity necessary for meaningful placemaking moving forward.

The identity of a place serves to differentiate it from other places as well as guide the selection of material and immaterial elements that fit with the place—a process of identification of, with, and as belonging to the place. Once the identity of a place is recognized, it becomes a promise, an expectation: an image. At PCS Group we believe place branding, an often overlooked aspect of community development, is critical to creating places that are cohesive, impactful, and truly meaningful.